McDermott is a careful speaker, and his use of the word “still” is revealing. He says (quoting McDermott and then adding color):īyDesign is still part of our product portfolio and we now have ByDesign on SAP HANA, which is absolutely a game changer because everything is faster and better on HANA as you know. Scavo notes that the language used by CEO Bill McDermott is ambiguous but leads to the conclusion that ByDesign is no longer part of SAP’s core strategy. In presentations Rainer Zinow who has doggedly led the BYD effort routinely refers to my 2014 story where I said:īusiness ByDesign, the red headed bastard child of former exec Peter Zencke’s imagination which, by any measure, has been a disaster. Included in the software is financials, human resources management, executive management support, project and supply chain management, customer and supplier relationship management, business analytics and compliance management. My then colleague Larry Dignan at ZDNet said:īusiness ByDesign is being touted by SAP as the most complete SaaS offering.
Why?īack in 2007, Business ByDesign is being touted by SAP as the most complete SaaS offering. From the first time I saw what BYD has to offer and right up to today, I believe BYD is a solid competitor in complex manufacturing to sales for SMBs. I have long been a fan of BYD and make no apologies for that position. But yes - it remains a marketing disaster for which SAP should take full responsibility. Guess what? BYD lives and thrives among SAP customers who don't want the federated S/4-C/4 solution set but do need an out of the box cloud answer. BYD (to use my acronym) remains the story that competitors like to use as a way to beat up SAP as the cloud solution into which SAP poured hundreds of millions of dollars and which has failed. SAP talks incessantly about S/4HANA and now C/4HANA but SAP Business ByDesign? Almost never.
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